Clue is a period and pregnancy tracking app. I was already a user for about a year before I started working there. It taught me everything about body literacy.
I shaped website and social media content strategy, managed the editorial calendar, led ideation workshops, performed audits, guided art direction, amongst many other things
I served as primary copywriter and furthered Clue’s cutting edge voice, authoring 60% of their most-read articles
Writer and content/creative strategist
Co-creative strategist (billboard advertising and brand awareness campaign)
Co-director and co-producer (video campaigns)
Get a Clue: How to use the cycle view
Get a Clue: Period myths from around the world
Get a Clue: How to use Clue Connect
What is the cycle view?
What does it mean if your fertile window or PMS clouds disappear?
How do I connect with someone?
How do I disconnect with someone?
Where did Analysis go?
Why would I want to share my cycle with someone?
A selection of the global myths related to menstruation