BOOST Thyroid was an app to help with Hashimoto’s and hypothyroidism
I reported to the founder CEO and worked closely with her – she’s a brilliant doctor who also suffers from the autoimmune condition
I wore many hats at this small startup, it was here where I first got involved in product
Copywriter (website tag line)
Focus on underactive thyroid conditions
Acknowledge this specific audience, while clarifying from the get-go that this, unfortunately, isn’t the place for people with overactive thyroid conditions
Give users hope, let them what the ideal outcome is, acknowledge pain points and solutions
It’s proven that tracking with BOOST results in fewer attacks and less time spent with physicians – we’ll give them the help they’ve been looking for
BEFORE
AFTER
Creative lead, copywriter, editor (health articles and newsletters)
This COVID work came out shortly after the pandemic started – the CEO was hesitant to publish anything related to the topic because everything was so chaotic at the time
But the more research I did, the more I saw how our audience was misinformed and looking for guidance
People thought that having an autoimmune disease (specifically Hashimoto’s) meant they were immunocompromised – which was not the case
I presented my research and made it clear that we had a responsibility as thought leaders to deliver expert info, she changed her stance and thanked me for advocating for our users
We wrote 4 articles, one of which was done with our research partners at the University of Oxford
1. Hashimoto’s and coronavirus: what we can learn from SARS
2. Does having Hashimoto’s make you more at risk for getting coronavirus (COVID-19)?
3. Hashimoto’s and coronavirus: cytokine storm
4. Hashimoto's diet: tips for self-isolation
We had a huge increase in traffic after we published these articles and sent this newsletter, the user feedback was in abundance and overwhelmingly positive
UX writer, content designer (onboarding)
Wireframes from our approach to the redesign
Having a warm, positive tag line made users feel comforted, welcomed, and inspired
Showing the most common difficulties right away helped to build trust
We get what they’re going through
Having a progress tracker made users feel good about pacing
Once they finished answering questions, I made sure we made them feel accomplished and reassured them that they’d done the bulk of this first work
Content strategist, writer, editor, designer (editorial content)
Some of the many articles we wrote – which were on the website and in the app
The CEO and I alternated in taking the lead on writing each article
Our strategy and categories were informed by thorough qualitative and quantitative research